Research indicates that 70% of culture and transformational change programmes fail. The supporting analysis breaks the root causes down to:
- 33% management behaviour not supporting the change;
- 39% employees being resistant;
- 14% inadequate resources and,
- 14% ‘other’ obstacles.
Our consultancy work helping clients to define Vision, Values and Culture as well as search mandates to find Transformation and Culture change professionals has given us access to some of the leading practitioners in this space. The unanimous view is that change is the new normal and that the CEO and Senior Leadership Team, and clear and consistent communication hold the key to success.
Transformation practitioners are unanimous that senior level sponsorship is pivotal and their role is to act as the ‘glue’ pulling all the elements of change together – one transformation professional describes herself as the “CEO Shadow”; always in the background helping to direct the change agenda. This ‘glue’ or ‘Shadow’ role can sit with a variety of individuals including the Transformation and Change Director, Programme Director, Director of Business Change or the HRD.
The skills the Change professional needs to bring has evolved over time as change programmes become ever more complex. Individuals need to have a high degree of emotional intelligence, resilience, passion and an understanding of the importance of clear and consistent employee communication. Many change professionals now have internal communications reporting in to them, reinforcing the importance of clear and consistent messaging in managing change and winning hearts and minds of employees.
This increasing reliance on behavioural change and the people agenda has meant that a growing number of change transformation professionals supplement their technical capabilities with Change Management Practitioner qualifications, giving them additional knowledge and skills to support smooth organisational change.
If you are embarking on a major transformation and change programme and wish to talk to us about how you may benefit from our experience in this space or tap in to our professional network, then please do contact us so that we can arrange an informal discussion.